Cinemark Holdings Inc. is experiencing unprecedented demand for the highly anticipated “Taylor Swift The Eras Tour” concert film, scheduled to be released in theaters on October 13.
According to a statement released on Tuesday, Cinemark revealed that pre-sales for the concert film within the United States have exceeded expectations and are more than 10 times higher compared to any other cinema engagement event. Fans are eagerly seeking out the opportunity to immerse themselves in this era-defining experience.
Cinemark’s stock, identified as CNK, rose by 0.9% in premarket trades on Tuesday following a previous increase of 0.8% during Monday’s session.
Related: Cinemark Launches Private Swiftie Parties to Watch Taylor Swift’s New Eras Concert Film
Wanda Gierhart Fearing, Cinemark’s Chief Marketing and Content Officer, expressed her excitement regarding the overwhelming anticipation for “Taylor Swift | The Eras Tour” on the big screen. She mentioned that Cinemark has taken extra measures to enhance fans’ cinema experience, including offering iridescent popcorn, exclusive merchandise, and thrilling giveaways. Fearing added that this night at the movies will undoubtedly create lasting memories.
Last month, Cinemark unveiled an exciting initiative called Private Swiftie Parties, giving fans the opportunity to hire a private auditorium to enjoy the concert film in an exclusive setting.
Related: AMC Clinches Deal to Show Beyoncé’s “Renaissance World Tour” Concert Film
Cinemark’s rival, AMC Entertainment Holdings Inc., recently announced that the single-day advance ticket sales for “Taylor Swift | The Eras Tour” shattered their previous record, generating a staggering $26 million in ticket revenue on August 31.
The success of major concert films is evident, fueled by the popularity of iconic tours by artists like Taylor Swift and Beyoncé. Beyoncé’s upcoming film, “Renaissance: A Film by Beyoncé,” is set to hit theaters next month. Cinemark, in a separate announcement, declared that pre-shows for Beyoncé’s film will commence on November 30. AMC is also selling tickets for “Renaissance: A Film by Beyoncé,” with screenings beginning on the same date.
The world of concert films is currently in the spotlight, captivating audiences with unforgettable performances and enabling fans to relive iconic moments on the big screen. Cinemark and AMC are at the forefront, offering moviegoers unrivaled experiences with these extraordinary productions.
