Elon Musk announced on Sunday his intention to change the logo of Twitter to an “X” from the famous blue bird. This marks another significant change since his acquisition of the social media platform for $44 billion last year.
According to Allen Adamson, co-founder of marketing consultancy Metaforce, this move doesn’t come as a surprise due to Musk’s longstanding connection with the letter “X.” Musk, who is the CEO of Tesla and founder of SpaceX, has previously expressed his affinity for the letter. He even referred to buying Twitter as an accelerant to creating “X,” which he envisions as the all-encompassing app.
On Twitter, Musk shared his enthusiasm for the letter “X,” stating, “Not sure what subtle clues gave it away, but I like the letter X.”
However, the announcement was met with sharp criticism on the social media platform. Many users expressed their concern that this change will confuse a significant portion of Twitter’s audience, which has already been dissatisfied with the numerous major changes made by Musk.
Experts predict that this alteration to the iconic brand could potentially lead to the unraveling of Twitter as its cultural influence wanes and advertisers withdraw their support. In fact, earlier this month, Musk implemented new curfews on the platform, a decision that garnered backlash as critics argued it could further alienate advertisers and diminish Twitter’s status as a trendsetter.
Increased Tweet-Viewing Threshold for Twitter’s $8 Subscription Service
Elon Musk, CEO of Twitter, has implemented a new subscription service priced at $8 per month in an effort to boost the platform’s revenue. As the company’s revenue has seen a significant decline since Musk took over and downsized the workforce by 75%, this new initiative aims to mitigate financial challenges.
To address advertisers’ concerns about potential harm to their brands in the wake of Musk’s takeover, Twitter has been actively working to attract advertisers who had previously distanced themselves from the platform. However, expenditure from advertisers has decreased due to Musk’s changes, resulting in a rise in offensive content that has offended a larger portion of the audience.
Although Musk stated in late April that advertisers have returned, he did not provide specific details regarding their comeback.
In addition to facing advertiser challenges, Twitter now faces fresh competition from Meta’s new app, Threads, which was recently launched. This app is seen as an alternative by individuals who have expressed dissatisfaction with Twitter. Threads is positioned as a text-based version of Meta’s popular photo-sharing app, Instagram, offering a new space for real-time updates and public conversations.
In just five days after its launch, Threads garnered an impressive 100 million sign-ups, according to a post by Adam Mosseri, the head of Instagram.
