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Google and Salesforce Strengthen Partnership in AI

by Myfxtools
September 12, 2023
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Google and Salesforce are stepping up their efforts to compete with Microsoft in the field of artificial intelligence. The two companies recently announced an expanded partnership at the Dreamforce conference in San Francisco, focusing on integrating data and context from Salesforce into Google Workspace in an “open platform.” The integration will include popular Google applications such as Google Calendar, Docs, Meet, and Gmail.

During a joint interview, Google Cloud Chief Executive Thomas Kurian and Salesforce’s Chief Product Officer David Schmaier emphasized the openness of their platform, taking a subtle jab at Microsoft. Microsoft has invested heavily in startup OpenAI and partnered with Facebook’s Meta Platforms on generative AI.

This move by Google and Salesforce is just one example of the fierce competition among tech giants to capitalize on the booming generative AI market. Many experts see this market as the most lucrative opportunity in the industry since the rise of cloud computing. However, the growing intensity surrounding generative AI has raised concerns about the need for regulation or government oversight due to its potential to disrupt the economy and society as a whole.

Senate Majority Leader Hosts AI Insight Forum

Senate Majority Leader Chuck Schumer is organizing the AI Insight Forum on Capitol Hill, a groundbreaking event aimed at helping lawmakers understand the complexities of technology regulation. The forum will feature prominent tech leaders such as Elon Musk, Bill Gates, Mark Zuckerberg, and Sundar Pichai.

Tech Titans Unite

Tesla Inc. CEO, Elon Musk, and Mark Zuckerberg, the CEO of Meta, will be taking part in this significant event. They will join forces with Bill Gates, the co-founder of Microsoft, and Sundar Pichai, the CEO of Alphabet, to discuss the regulation of artificial intelligence.

The Race for AI Dominance

Leading companies like Google, Microsoft, and Salesforce are currently battling it out to establish their dominance in the AI landscape. The race is on to create an open AI approach that combines the best of both worlds. “We’re bringing context from both models together,” said Kurian during an interview, emphasizing the collaboration between Salesforce and Google.

Streamlining Work Processes

The integration between Salesforce and Google Workspace will revolutionize everyday tasks for users. With seamless synchronization between the two platforms, sales and marketing activities will be significantly accelerated.

Expanding the Partnership

The recent collaboration between Salesforce and Google Cloud has paved the way for a more comprehensive partnership. In June, the two companies announced their joint efforts to empower businesses through data and AI utilization. The partnership encompasses various products and services, including Google’s BigQuery tooling, Salesforce’s Data Cloud, and Google’s AI platform, Vertex AI.

In summary, the AI Insight Forum will provide valuable insights for policymakers grappling with regulatory issues surrounding artificial intelligence. With prominent industry leaders converging to discuss the topic, a greater understanding of technology regulation is within reach.

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Tags: AICompetitionGooglePartnershipSalesforce
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