BEIJING — Nissan Motor Co. is strengthening its research collaboration with Tsinghua University in China to regain market share in the country’s auto industry. The Japanese automaker announced on Sunday that it would initiate joint research projects with Tsinghua University, focusing on two key areas.
Reaching Generation Z and Promoting Social Responsibility
The first area of research will target Generation Z, which includes individuals born between 1995 and 2009. By understanding this demographic, Nissan aims to tailor its offerings to meet their preferences and needs effectively.
The second area of research will focus on the social responsibility of automakers, particularly in battery recycling, charging stations, and other electric vehicle-related issues. As eco-friendly transportation gains traction, it becomes imperative for automakers to address these concerns adequately.
Seizing Opportunities in the Electric Vehicle Market
Foreign automobile companies were taken by surprise when a surge in demand for electric vehicles emerged in China. Domestic Chinese competitors made significant gains in market share, not only at home but also in Southeast Asia, Europe, and other overseas markets. Nissan experienced a considerable drop of 34% in sales during the six months from April to September compared to the previous year.
To counter this setback, Nissan plans to develop ten new-energy vehicles for the Chinese market, with four models under its own brand by 2026 and six models for Chinese joint venture partners. The company aims to launch the first Nissan-branded electric vehicle in the second half of next year.
Nissan’s Commitment to Electric Vehicles Worldwide
While focusing on China’s market, Nissan is also increasing its electric vehicle offerings in other regions. In collaboration with French automaker Renault SA, Nissan intends to transform a factory in Great Britain to manufacture electric versions of its top-selling vehicles.
China’s electric vehicles have become a point of contention for the European Union. The EU has initiated an investigation into Chinese government subsidies to ascertain if they have given Chinese manufacturers an unfair advantage in the market.
Long-Standing Collaboration with Tsinghua University
Nissan and Tsinghua University have been research partners for several years. In 2016, they established a joint center dedicated to studying electric vehicles and autonomous driving in the Chinese market. This continued collaboration will allow both entities to further explore innovative solutions and contribute to the advancement of the automotive industry.
